Head of Digital Marketing @Bronco. Lover of Python and Data.

How To Generate Content Ideas

Sometimes for a client or your company you need to come up with content ideas. To fall in line with seasonality of your niche etc you can often come up with content ideas far in advance but there are always new topics that crop up and its a good idea to jump on them as soon as possible.

Ideally you should know what these topics are going to be before everyone else does but if you're a little behind or struggling for insight the following advanced segment for Google analytic's might just help you out. It can also be good for helping you get your content schedule started.

The following is what the segment looks like..

..and this is what it shows us as a result

This was done on one of my fitness blogs and as you can see, there continues to be searches for getting a body like batman, just as an example, so this is obviously something to jump on and/or get some good ideas of what people are looking for.

To best use this segment, look at specific date ranges, for example, what's current right now and what was current a month in advance (a year ago). In a lot of cases it can unearth specific long tail queries that will still be relevant for your upcoming calendar.

The segment has been updated.

If you can't be bothered to knock the segment together yourself, then you can use mine by clicking here!


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