Using a persona for outreach purposes merely improves your chances of conversion, don't see a persona as being dishonest it's just a part of you that likes a particular topic.
I'm tired of reading about content curation at the moment so I thought I would share a random thought and just an FYI I'm not a black hat or anything like that, I just find the idea interesting. :)
I thought I'd throw together some of the blogs on my regular reading list to show my appreciation as well as help broaden some peoples reading lists. I'll keep adding to the list as and when..
Sometimes for a client or your company you need to come up with content ideas. To fall in line with seasonality of your niche etc you can often come up with content ideas far in advance but there are always new topics that crop up and its a good idea to jump on them as soon as possible.
Lately, I have heard lots of talk on conversion rate optimisation, while it's nothing new, I'm seeing more and more companies jumping on board; due mainly because companies like Google have made it very easy and very quick to set up A/B and multivariate testing.
Just a quick one today. I have been using Twitter lists for a little while now and playing with how best to use them for increased engagement and as a way to help manage an account as optimal as possible.
Meta descriptions are often over looked, even SEOmoz have theirs automated, Meta descriptions are annoying, you finish a blog post that has taken you a few days to write and then there is 150 is characters of hell left to go.